Communicative Mechanisms

With any type of fashion or art designer, the best way an artist can improve themselves is through immersion, practice, and practicing new styles and trends within the fashion community. Practicing and professional designers alike attend fashion shows, follow social media, purchase and consume in magazines, and actually create clothing and materials. Getting knowledge directly from the source, such as attending these events, journaling for a magazine, or practicing sewing skills is a great way to be immersed into the culture. Aspects such as identity, business marketing, and the importance of a designer's vision versus a business are contemporary issues that need to be focused on in the fashion discourse community. 

Journal Articles/Databases

The first genre that will be identified are journal articles and databases for marketing and business platforms. An example of this could be the Business of Fashion database. The article I will be analyzing is "What Fashion PR & Communications Professionals Need to Know Today"

This article was written by the BOF Careers Team as they talk about the current trends and media coverage in the fashion world. They talk about applications such as TikTok, Instagram, sales, and culture and how it all relates to the concept of fashion. They mainly talk about consumer culture and general ideas of marketing around the world. This article is significant because it talks about hpw marketing and PR is a major aspect of fashion in the beauty industry. It is very important for fashion designers to know the current trends, types of sales going on, and efficient goals that designers need to strive for. This article is a prime example of how this type of information is shared and communicated in the fashion discourse community. Using web databases such as this one is so important for our culture to consume, if business wanted to succeed and exceed within their art. This article also talks about the more business side and marketing side of fashion design, which is usually overlooked because of how people focus on the creative aspect of fashion marketing. The article overall talks about a variety of subjects, such as designer brands being overpriced, the EU's greenwashing rules, landing media coverage, social media, and crowdfunding. 


Fashion Shows

There are many fashion shows that demonstrate and display many artist's work. Shows such as New York Fashion Week, Milan Fashion Week, London Fashion Week, and more are very popular in sharing ideas and designs.

Within this article, it was written by FashionInnovation. They talk about the different fashion shows around the world and how these trade shows will help keep artists and consumers with what is new with the industry. These events also take artists on a fabulous journey. These shows provide a space for fashion and technology leaders to gather, connect, and create art and solutions for the industry's issues. Shows such as New York Fashion Week, London Fashion Week, Paris Fashion Week, Tokyo, and more have been accredited to be some of the most major fashion events in the world. It allows for artists, professionals and students alike, to share their designs as a community, socialize, and receive awards. This is significant because it allows for people and artists to have professional opportunities that will heighten their careers and personalities. They will form their own identities within fashion and grow within the culture. These types of events and artists create and set trends for the world for people to appreciate and to indulge within this culture. Many of these events also have different moods and feelings to them as well. For example, NY has been focused on the rise of celebrities, street-style, and blogging. London, on the other hand, is fearless and imaginative, with representing newer talents. Paris is famous for its refined craftsmanship, between fantasy and reality. Brand names such as Calvin Klein, Marc Jacobs, Micheal Kors, Alexander Wang, Vivienne Westwood, and more are represented through these shows. Local fashion shows, such as Detroit Fashion Week or Motor City Fashion week can also create a local community and identity of many Michigan fashion designers.

Social Media

As social media has begun to become more popular, the trends of fashion design has also swifted and changed. People are becoming more influenced and entertained by the social media trends online, and this has created many effects on the fashion marketing industry. Applications such as Instagram, Facebook, Twitter, Pinterest, and TikTok are very popular in reaching younger audiences about the art of clothing.

A fashion design journal, the Fashion Frill, also talks about this within their article. They talk about the effects of social media on fashion trends. Factors such as influencers, articles, and celebrity culture have all had an impact on this. People view trends as what others are wearing, and what is the most popular item that people are wearing at the moment. This is significant because it directly relates to marketing and brands advertising their clothing. It creates a brand image and audience-based content towards their consumers. The cause of this marketing brands helps create connections and engagement to impact sales. Providing customer service, sending customized advertisements, and influencers promoting brands are all ways on how fashion can be spread and marketed. Social medias can also provide the rise of opportunities in the fashion industry. Casting calls by magazines, sharing designs on social media posts, and even reaching out to other designers are great ways for artists to get their name out in the industry and create their own identity. However, fashion design social media can have negative impacts. The idea of "microtrends" have started to become prominent. This is essentially the phenomenon where a trend within fashion is only relevant for a short period of time. This could be for months, or even weeks. This effect could stem from the vast variety of the Internet and how people are overwhelmed with the amount of trends there are already. This takes away from the authenticity of fashion trends, and are instead meaningless eras. In sum, social media is a transformative platform that can change the way fashion marketing functions for the better in the future.


Extra Journal Articles 

 In this article, the author separates the headers through history, marketing, and various types of communications tools, which is helpful for me to identify what to read. The author uses tables, for example, the history of advertising and whether it is used today. They use images to portray the film, as well as old magazine photos to identify the fashion back then. This helps as it puts perspective in how fashion and communication was used in various times of history. A quote that can be used is "The fashion system can be seen as a ‘Fashion Carousel’ because it is a cyclical system which is ever changing whilst it recycles ideas from the past. It consists of elements such as textiles, design, production, retail, marketing, media, culture and history, but also trends and future forecasts." This tells me that the writing is dynamic and uses phrases that can be used loosely and creatively. The overall aims and goals for this article is combining marketing and communications into a fashion aspect, and how different strategies are used.

 In this article, the author separates the headers by the intro, results, discussion, research, and conclusion. This article seems like it is more scientific and a case study, so it makes sense that they are separated this way, and it guides me through finding my data. The images and figures the article uses shows pie charts, terms and their definitions, and graphs. This helps visually as they explain business concepts in a fashion case study. In the discussion section, the author talks about how business sustainability is associated with a firm performance and social well being. "Business sustainability competence is crucial for a business to survive at the international level. We have developed a framework that relates business sustainability capability, business sustainability competence, and firm performance, and it provides a conceptual understanding of business sustainability capability" This quote and article mainly talk about the different fashion businesses they study, and how this fits into the idea of ethical marketing. Overall, the article aims for a study to investigate the sustainability of a business, using fashion as an example. It uses data collection as a source to illustrate the influence of fashion and its morality based on environmental, economic, and organizational standards. "This study thus provides valuable insights into how business sustainability capability and business sustainability competence enhance firm performance in the global fashion business." 

In this book, the headers are separated into three parts: Inventing, negotiating, and making. This makes it easy and simple for me to navigate the book, as I can read each part to understand where I am in the book. The figures and images used are historical cartoons and typically vintage photos representing identities and fashion throughout our lifetimes. This can help me with a historical perspective of how fashion creates an impact on society and identity. A quote taken from the book can be: "Through individual analyses of Formichetti, Ottenberg and Senofonte, this chapter begins to explore the figure of the pop stylist: who this person is, what creative and professional knowledges s/he/they draws on within their styling work, and what the cultural impact of their work is. Two themes are explored across these analyses."  The authors focus on talking about many different artists, and the cultural significance of this work as well. They talk about history and how their work tie into society's culture and identity. The main aims and goals of this article is to "addresses what it means to be a creative professional, historically and in the digital age, as new ways of working and doing business have given rise to new professional identities. Bringing together critical reflections from international researchers, the book spans fashion, design, art, architecture, and advertising. It examines both traditional and emergent roles in creative industries, from advertising executives and surrealist artists to mannequin designers, pop stylists, bloggers, makers and design curators."

Shalom Harlow, "Isn’t It Romantic?” for US Vogue, February 1993. Photograph by Ellen von Unwerth.