This website provides the reader with information over a wide community of fashion marketing. Although there is a large array of creative subcultures within the larger community of fashion, the goal is stated as creating clothing and merchandise, and expressing oneself through fashion. The goals of this discourse community is to express different parts of ourselves through creating a realistic wardrobe, managing a business, creating clothing pieces, help others through a creative and expressive way. This can be culturally, politically, and artistically. The members of the discourse community work to accomplish these goals through achieving different careers such as designers, marketing, and artists. Marketing focuses on advertising products in order to cater to a specific audience. This can be done through graphic design, the making of film, editing, and more. 

Common Goals

A common goal that those in fashion marketing attain is creating clothing and merchandise in order to connect to our identity and express ourselves creatively. This is to make an impact on the world socially, culturally, and politically through the art of fashion, with the mixture of business. They also accomplish these goals through creating and designing clothes for people, creating businesses to sell and make designs, social media, writing, blog and internet posts, sketching or painting, creating portfolios, and following fashion models and artists. Fashion designers create new trends, sales, and output on the clothing world. 


  • Marketing - structure, organisation and processes employed to conceive, create, produce, distribute, communicate, retail and consume fashion.” (Mitterfellner 2, 2018)
  • Public Relations - The Public Relations Society of America defines public relations as: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (PRSA, 2016).
  • Identity - Qualities, beliefs, traits, expressions, and behaviors of a person or brand as they experience the world
  • Mobilization - the flexibility and trends in fashion history